Hire the people who reflect the diversity of the fans you serve
The top 5% of talent in sports are more than recognisable names – they’re the trailblazers redefining the industry with diverse thinking and fresh ideas.
They bring real insights, actionable solutions and a genuine passion to shape a truly inclusive industry.
These leaders champion innovation that matters and foster equitable growth, which ultimately results in business and commercial success.
Equality isn’t just an outcome, it’s a journey
Most people only see the tip of the iceberg when it comes to diversity. They see the final hires, the demographic statistics, the visible representation in leadership. And that’s a great thing – but it takes a lot of work to create a truly equitable working environment.
The Iceberg Effect illustrates all the unseen efforts we put into achieving true diversity in its most meaningful form.
Why our team cares so much about this
Diversity starts with us. It’s not just about metrics-based hiring or fulfilling quotas – we hire people with real lived experiences and unique perspectives. People who come from a place of true understanding and empathy.
Challengers to the norm who hold each other to account. Consultants who build fair, accessible, unbiased hiring practices that result in truly diverse shortlists and meaningful recruitment journeys for all. Here’s some of their stories…
Beth knew she wanted to change the game
At just 13, Beth was refereeing at Southampton FC Academy, proving that passion and grit could break barriers. Today, Beth is shaping the future of women’s sports on a global scale.
She partners with leading organisations to identify and hire trailblazing experts who share her mission to level the playing field and champion inclusivity at every level of the game.
Eddie is on a mission to drive change
As one of the few Black recruiters in sports, Eddie has become a trusted go-to for diverse talent who want true representation from somebody who can connect meaningfully and understand their journey.
Through initiatives like DiBS, Eddie has been instrumental in mentoring the next generation of sports leaders to builds confidence, foster growth, and create impact.
Building elite sports talent communities
One of the biggest pitfalls in diversity recruitment is that it’s often treated as a short-term goal and only a small part of the initial hiring process. But true equity in the career space is a long-term, multi-faceted commitment.
By investing in community outreach, mentorship programmes and talent development, we’re building a sustainable, long-term approach that goes beyond the hiring process.
Darren Simmons
Managing Director
